Rainbow Drive-in: Hawaiian Cultural Values and a Stakeholder Approach to Managing the Pandemic
- ISBN-10
- 1071915290
- ISBN-13
- 9781071915295
- Category
- COVID-19 Pandemic, 2020-
- Language
- English
- Published
- 2023
- Authors
- Alysha Hachey, Marjan Houshmand
Description
Rainbow Drive-In is a multigenerational, local Hawaiian family business known for serving local comfort food and plate lunches for over 60 years. Not long after joining the family business, CEO Chris Iwamura was confronted by a global pandemic, which had presented immense challenges for the entire restaurant industry. Electing to be guided by his values and living the mission of Rainbow Drive-In, Chris had to make difficult decisions while striving to support stakeholders as the Hawaiian family business weathered the COVID-19 pandemic.
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