Everyone's a Critic: Winning Customers in a Review-Driven World
- ISBN-10
- 1101621486
- ISBN-13
- 9781101621486
- Series
- Everyone's a Critic
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2014-10-16
- Publisher
- Penguin
- Author
- Bill Tancer
Description
More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.
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Other editions
-
- 2019-10-22
- 144 pages
- Paperback
- Princeton Architectural Press
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