Localization Strategies for Global E-Business
- ISBN-10
- 1107008891
- ISBN-13
- 9781107008892
- Category
- Business & Economics
- Pages
- 347
- Language
- English
- Published
- 2011-11-24
- Publisher
- Cambridge University Press
- Author
- Nitish Singh
Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
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