International Business Strategy

International Business Strategy
ISBN-10
1107027896
ISBN-13
9781107027893
Series
International Business Strategy
Category
Business & Economics
Pages
615
Language
English
Published
2013-03-07
Publisher
Cambridge University Press
Author
Alain Verbeke

Description

The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.

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