On the Origin of Products
- ISBN-10
- 1107187656
- ISBN-13
- 9781107187658
- Category
- Business & Economics
- Pages
- 327
- Language
- English
- Published
- 2018-02-15
- Publisher
- Cambridge University Press
- Authors
- Arthur O. Eger, Huub Ehlhardt
Description
Provides an evolutionary perspective on the origin of products. Offers a method to give designers directions in New Product Development.
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Other editions
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- 2018-02-15
- 328 pages
- Paperback
- Cambridge University Press
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