Integrated Marketing Communications: A focus on new technologies and advanced theories
- ISBN-10
- 1107649188
- ISBN-13
- 9781107649187
- Series
- Integrated Marketing Communications
- Category
- Business & Economics
- Pages
- 415
- Language
- English
- Published
- 2014-01-02
- Publisher
- Cambridge University Press
- Author
- Lawrence Ang
Description
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.
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Other editions
-
- 2021
- 374 pages
- Paperback
- Springer Nature
-
- 2019-06-21
- - pages
- Paperback
- Cognella Academic Publishing
-
- 2015-12-31
- 112 pages
- Paperback
- Cognella Academic Publishing
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