Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
ISBN-10
110880084X
ISBN-13
9781108800846
Series
Rethinking Creativity
Category
Psychology
Language
English
Published
2020-07-31
Publisher
Cambridge University Press
Author
Robert W. Weisberg

Description

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. Not outside the box, as we all believed. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's 'Falling water' house. These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

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