Contemporary Marketing

Contemporary Marketing
ISBN-10
1111221782
ISBN-13
9781111221782
Series
Contemporary Marketing
Category
Business & Economics
Pages
800
Language
English
Published
2011-01-01
Publisher
Cengage Learning
Authors
Louis Boone, David Kurtz

Description

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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