Marketing

ISBN-10: 1111526192
ISBN-13: 9781111526191
Series: Marketing
Category: Business & Economics
Pages: 653
Language: English
Published: 2011-01-12
Publisher: South-Western Pub
Authors: William M. Pride, O. C. Ferrell

Description

Combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text provides students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

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Other editions

Marketing
- 2004
- 774 pages
- Paperback
- South-Western Pub
Marketing
- 2003-01
- 666 pages
- Paperback
- South-Western Pub
Marketing
- 1999-07-01
- - pages
- Paperback
- South-Western Pub
Marketing: An Introduction
- 1986
- 436 pages
- Paperback
- South-Western Pub

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