BUSN 5
- ISBN-10
- 1111826730
- ISBN-13
- 9781111826734
- Category
- Business & Economics
- Pages
- 352
- Language
- English
- Published
- 2012-01-25
- Publisher
- Cengage Learning
- Authors
- Jim McGowen, Marcella Kelly
Description
Designed for and by today's students in every detail, BUSN 5e was developed from over 2,000 students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value-based price. The book's captivating magazine style offers a riveting, less cluttered approach that presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communications. Much more than just another text, BUSN5 directly connects you to what is happening in business today and how it will affect you, whether you are a business major or not. Developed with first-hand input from students like you, this eye-catching presentation style focuses on the principles most important to your success with less reading, more visuals, and manageable chunks of information that save you time and ensure you understand concepts on each page. The book's casual style, infused with memorable examples from today, relates business topics to your everyday life and career success. With the contemporary approach and powerful student resources, you gain the solid business understanding you need for future success in any career. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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