The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life

The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life
ISBN-10
1118040368
ISBN-13
9781118040362
Category
Business & Economics
Pages
256
Language
English
Published
2010-12-14
Publisher
John Wiley & Sons
Author
Matt Oechsli

Description

This insightful book shows salespeople how to meet the needs of affluent clients from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers.

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