Complete B2B Online Marketing
- ISBN-10
- 1118239180
- ISBN-13
- 9781118239186
- Category
- Business & Economics
- Pages
- 380
- Language
- English
- Published
- 2012-07-24
- Publisher
- John Wiley & Sons
- Authors
- Maura Ginty, William Leake, Lauren Vaccarello
Description
Learn to take full advantage of search and social media for B2Bmarketing Business-to-business marketers have been slow to enter theonline marketing arena, but now that the impact of search andsocial media marketing in the consumer marketplace is clearlydocumented, B2B marketers are ready for a complete guide to makingthe most of the medium. Written by experts with first-handknowledge of the field, this book clearly explains how to leveragetoday's search engine marketing and social media technologies toget, nurture, and convert leads. Topics include strategy, branding,monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines andstrategies for how best to gain, nurture, and convert leads usingtoday's Internet technologies and strategies This ultimate how-to guide examines strategic and brandingconsiderations, search engine optimization techniques, and how tomaximize the impact of banner ads and landing pages Explains how to use social media listening and monitoringtools, how to engage visitors, and how to allocate resources toensure success Covers measuring results, improving web site usability, usingmetrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of allthat online marketing has to offer will find this guide providesexactly the know-how they need.
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