It's Not Just PR: Public Relations in Society
- ISBN-10
- 1118554043
- ISBN-13
- 9781118554043
- Category
- Social Science
- Pages
- 168
- Language
- English
- Published
- 2013-07-08
- Publisher
- John Wiley & Sons
- Authors
- W. Timothy Coombs, Sherry J. Holladay
Description
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
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