Converge: Transforming Business at the Intersection of Marketing and Technology
- ISBN-10
- 1118575520
- ISBN-13
- 9781118575529
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2013-04-29
- Publisher
- John Wiley & Sons
- Authors
- Bob W. Lord, Ray Velez
Description
Argues that in order to succeed, businesses must combine marketing, technology, and creativity to engage the modern consumer.
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Other editions
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- 2013-04-11
- 256 pages
- Paperback
- John Wiley & Sons
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