Advertising and Society: An Introduction
- ISBN-10
- 1118587626
- ISBN-13
- 9781118587621
- Category
- Business & Economics
- Pages
- 312
- Language
- English
- Published
- 2013-06-26
- Publisher
- John Wiley & Sons
- Author
- Carol J. Pardun
Description
Now revised and updated to reflect the impact of emergingtechnologies, this new edition of Advertising and Society:Controversies and Consequences examines the evolution ofadvertising and its influence on society. Expanded with five new chapters covering the impact of emergingtechnologies, including the evolution of Direct to Consumer (DTC)pharmaceutical advertising; product placement in various media; andthe growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco,and sex in advertising; the pros and cons of negative politicaladverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive‘point/counterpoint’ format –designed to sparkdiscussion and help students understand the complexities of theissues being presented Lends substantial clarity to the subject, uniquely balancingcriticism and practice within one text Includes chapter-level overviews and summaries of the topichistory and key issues, along with student-friendly features suchas ideas for papers and questions for discussion
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