Share This Too: More Social Media Solutions for PR Professionals
- ISBN-10
- 1118676920
- ISBN-13
- 9781118676929
- Category
- Business & Economics
- Pages
- 328
- Language
- English
- Published
- 2013-08-06
- Publisher
- John Wiley & Sons
- Author
- CIPR
Description
The follow up to Share This: The Social MediaHandbook for PR Professionals. Share This is a practical handbook to the changes taking placein the media and was conceived and written by 24 public relationspractitioners using many of the social tools and techniques that itaddresses. The book covered the media and public relationsindustry, planning, social networks, online media relations,monitoring and measurement, skills, industry change and the futureof the industry. Share This Too is also a pragmatic guide for anyonethat wants to continue working in public relations. It is alarger book with more than 30 contributors, including all of thosefrom the highly successful first book and many of whom aresuccessful authors in their own right. It probes more deeply into the subject and is divided into sevensections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relationsindustry Future proofing the public relations industry The content entirely complements the first book rather thanmerely updates it. It delves deeply into what is current inthe theory, delivery and evaluation of 21st century publicrelations and organisational communication.
Get the book
Similar books
-
Taxation for Decision Makers, Binder Ready Version
By Shirley Dennis-Escoffier, Karen A. Fortin[LO 8.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...
-
Taxation for Decision Makers, 2019 Edition
By Shirley Dennis-Escoffier, Karen A. Fortin[LO 9.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...
-
Taxation for Decision Makers, 2020
By Shirley Dennis-Escoffier, Karen A. Fortin[LO 9.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...
-
Keeping House in Lusaka
By Karen Tranberg Hansen1934. Memorandum on the Native Tribes and Tribal Areas of Northern Rhodesia . Lusaka : Government Printer . Timberlake , Michael , ed . 1985.
-
Encyclopedia of Community: From the Village to the Virtual World
By DAVID LEVINSON, KAREN CHRISTENSENTimberlake, L. (1987). Only one Earth. London: BBC Books: Earthscan. Tinker, I. (1987). Street foods: Testing assumptions about informal sector by women and ...
-
Taxation for Decision Makers 2006
By Shirley Dennis-Escoffier, Karen FortinThe Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $ 4,500,000 . The property has a basis of ...
-
Handbook of Organizational Performance: Behavior Analysis and Management
By William K Redmon, Thomas C Mawhinney, Carl Merle JohnsonTimberlake (1980, 1984) promulgated a behavioral-regulation analysis of learned performance that emphasizes the importance of behavioral.
-
Money and the Rule of Law: Generality and Predictability in Monetary Institutions
By Peter J. Boettke, Alexander William Salter, Daniel J. Smith190; Timberlake 1993, pp. 356–357). By increasing fiscal expenditures, President Carter may have successfully cornered the Fed into delaying tighter ...
-
Economic Politics: The Costs of Democracy
By William R. Keech, William R Keech( Timberlake , 1993 , p . 4 ) The same was true of the second Bank of the United States , which was chartered in 1816. However , under the leadership of ...
-
Handbook of Organizational Performance: Behavior Analysis and Management
By William K Redmon, Thomas C Mawhinney, Carl Merle JohnsonSchlinger, H. and Blakely, E. (1987). Function-altering effects of ... Timberlake, W. and Allison, J. (1974). Response deprivation: An empirical 48 HANDBOOK ...