Quantitative Sensory Analysis: Psychophysics, Models and Intelligent Design

Quantitative Sensory Analysis: Psychophysics, Models and Intelligent Design
ISBN-10
1118684796
ISBN-13
9781118684795
Category
Technology & Engineering
Pages
416
Language
English
Published
2013-07-12
Publisher
John Wiley & Sons
Author
Harry T. Lawless

Description

Sensory evaluation is a scientific discipline used to evoke,measure, analyse and interpret responses to products perceivedthrough the senses of sight, smell, touch, taste and hearing. It isused to reveal insights into the way in which sensory propertiesdrive consumer acceptance and behaviour, and to design productsthat best deliver what the consumer wants. It is also used ata more fundamental level to provide a wider understanding of themechanisms involved in sensory perception and consumer behaviour. Quantitative Sensory Analysis is an in-depth and uniquetreatment of the quantitative basis of sensory testing, enablingscientists in the food, cosmetics and personal care productindustries to gain objective insights into consumer preference data– vital for informed new product development. Written by a globally-recognised learer in the field, this book issuitable for industrial sensory evaluation practitioners, sensoryscientists, advanced undergraduate and graduate students in sensoryevaluation and sensometricians.

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