Experience Design: A Framework for Integrating Brand, Experience, and Value
- ISBN-10
- 1118728394
- ISBN-13
- 9781118728390
- Category
- Business & Economics
- Pages
- 240
- Language
- English
- Published
- 2013-08-08
- Publisher
- John Wiley & Sons
- Authors
- Patrick Newbery, Kevin Farnham
Description
Bridge the gap between business and design to improve thecustomer experience Businesses thrive when they can engage customers. And, whilemany companies understand that design is a powerful tool forengagement, they do not have the vocabulary, tools, and processesthat are required to enable design to make a difference.Experience Design bridges the gap between business anddesign, explaining how the quality of customer experience is thekey to unlocking greater engagement and higher customer lifetimevalue. The book teaches businesses how to think about design as aprocess, and how this process can be used to create a betterquality of experience across the entire customer journey. Experience Design also serves as a reference tool forboth designers and business leaders to help teams collaborate moreeffectively and to help keep focus on the quality of theexperiences that are put in front of customers. Explains how to use experience-centric design for bettercustomer engagement Offers a framework for thinking and talking about "experiencedesign," from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are the ChiefStrategy Officer and CEO of Method respectively, anexperience design company that solves business challengesthrough design to create integrated brand, product, andservice experiences Improve the quality of the experiences customers have with yourcompany and watch engagement soar.
Get the book
Other editions
-
- 2010
- 85 pages
- Ebook
- Morgan & Claypool Publishers
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