Trend-Driven Innovation: Beat Accelerating Customer Expectations

Description

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Trend-Driven Innovation: Beat Accelerating Customer Expectations

  • 2015-10-02
  • 368 pages
  • Ebook
  • John Wiley & Sons

Similar books

• 

  Taxation for Decision Makers, Binder Ready Version

  By Shirley Dennis-Escoffier, Karen A. Fortin

  [LO 8.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...

• 

  Taxation for Decision Makers, 2019 Edition

  By Shirley Dennis-Escoffier, Karen A. Fortin

  [LO 9.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...

• 

  Taxation for Decision Makers, 2020

  By Shirley Dennis-Escoffier, Karen A. Fortin

  [LO 9.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...

• 

  Keeping House in Lusaka

  By Karen Tranberg Hansen

  1934. Memorandum on the Native Tribes and Tribal Areas of Northern Rhodesia . Lusaka : Government Printer . Timberlake , Michael , ed . 1985.

• 

  Encyclopedia of Community: From the Village to the Virtual World

  By DAVID LEVINSON, KAREN CHRISTENSEN

  Timberlake, L. (1987). Only one Earth. London: BBC Books: Earthscan. Tinker, I. (1987). Street foods: Testing assumptions about informal sector by women and ...

• 

  Taxation for Decision Makers 2006

  By Shirley Dennis-Escoffier, Karen Fortin

  The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $ 4,500,000 . The property has a basis of ...

• 

  Handbook of Organizational Performance: Behavior Analysis and Management

  By William K Redmon, Thomas C Mawhinney, Carl Merle Johnson

  Timberlake (1980, 1984) promulgated a behavioral-regulation analysis of learned performance that emphasizes the importance of behavioral.

• 

  Money and the Rule of Law: Generality and Predictability in Monetary Institutions

  By Peter J. Boettke, Alexander William Salter, Daniel J. Smith

  190; Timberlake 1993, pp. 356–357). By increasing fiscal expenditures, President Carter may have successfully cornered the Fed into delaying tighter ...

• 

  Economic Politics: The Costs of Democracy

  By William R. Keech, William R Keech

  ( Timberlake , 1993 , p . 4 ) The same was true of the second Bank of the United States , which was chartered in 1816. However , under the leadership of ...

• 

  Handbook of Organizational Performance: Behavior Analysis and Management

  By William K Redmon, Thomas C Mawhinney, Carl Merle Johnson

  Schlinger, H. and Blakely, E. (1987). Function-altering effects of ... Timberlake, W. and Allison, J. (1974). Response deprivation: An empirical 48 HANDBOOK ...