Big Data MBA: Driving Business Strategies with Data Science

Description

Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Big Data MBA: Driving Business Strategies with Data Science

  • 2015-12-21
  • 315 pages
  • Paperback
  • John Wiley & Sons
• 

  Big Data MBA: Driving Business Strategies with Data Science

  • 2015-12-11
  • 312 pages
  • Ebook
  • John Wiley & Sons

Similar books

• 

  Family History Digital Libraries

  By William Sims Bainbridge

  One named Sara and Timberlake had 11 male workers, 1 female worker, and 4 children workers, so it might have employed the Minor family.

• 

  Foundation Dreamweaver MX

  By Craig Grannell, Jerome Turner, Matt Stephens

  So here's what we need to do to arrive at our layout: s Create the main table to hold all the page elements. s Deal with the navigation area which is ...

• 

  Cisco CCNA Certification, 2 Volume Set: Exam 200-301

  By Todd Lammle

  This inclusive, two-book set provides what you need to know to succeed on the new CCNA exam. The set includes Understanding Cisco Networking Technologies: Volume 1 and the CCNA Certification Study Guide: Volume 2.

• 

  CompTIA Network+ Study Guide: Exam N10-006

  By Todd Lammle

  ... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...

• 

  CompTIA Network+ Study Guide with Online Labs: N10-007 Exam

  By Todd Lammle, Jon Buhagiar

  ... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...

• 

  CCNA: Cisco Certified Network Associate FastPass

  By Todd Lammle

  S The S reference point defines the point between the customer router and an ... with the letter E deal with using ISDN on the existing telephone network.

• 

  Stranger in the Chat Room

  By Todd Hafer, Jedd Hafer

  A sequel to In the Chat Room With God finds a group of teens contacted by a mysterious and increasingly malevolent character who claims to know about their encounters with the Almighty and challenges their beliefs. Original.

• 

  Error Correction Coding: Mathematical Methods and Algorithms

  By Todd K. Moon

  M M−1∑ k=0 −∞ ∞ k=0 The average energy per signal E s ∫ can be related to the ... we will deal primarily with additive white Gaussian noise (AWGN), ...

• 

  Security+ Training Guide

  By Todd King

  ... to deal with most , but unfortunately not all , of these potential threats . ... The S / MIME standard implements encryption for message content using ...

• 

  CCDA: Cisco Certified Design Associate Study Guide: Exam 640-861

  By Todd Lammle, Andy Barkl

  S reference point The S reference point defines the reference point between ... with the letter E deal with using ISDN on the existing telephone network.