The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral...
- ISBN-10
- 1119362415
- ISBN-13
- 9781119362418
- Series
- The New Rules of Marketing and PR
- Category
- Business & Economics
- Pages
- 448
- Language
- English
- Published
- 2017-07-31
- Publisher
- John Wiley & Sons
- Author
- David Meerman Scott
Description
Methods of buying are changing rapidly-- and the rules of marketing and public relations need to change along with them. Social media, real-time marketing and other online techniques must supplement your off-line methods. Scott provides actionable strategies that can be implemented immediately.
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