Strategic Market Management

Strategic Market Management
ISBN-10
1119392217
ISBN-13
9781119392217
Series
Strategic Market Management
Category
Business & Economics
Pages
392
Language
English
Published
2017-11-30
Publisher
Wiley Global Education
Authors
David A. Aaker, Christine Moorman

Description

Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

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