The Human Element: Overcoming the Resistance That Awaits New Ideas
- ISBN-10
- 1119765048
- ISBN-13
- 9781119765042
- Series
- The Human Element
- Category
- Business & Economics
- Pages
- 259
- Language
- English
- Published
- 2021-10-05
- Publisher
- John Wiley & Sons
- Authors
- Loran Nordgren, David Schonthal
Description
Wall Street Journal bestseller Watch your most innovative ideas take flight by overcoming the forces that resist change The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the "Fuel-based mindset." The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor. By focusing on Fuel, innovators neglect the other half of the equation – the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation. Readers will discover: Why their best ideas and initiatives often get rejected – despite their undeniable value How to disarm the forces of resistance that act against change How to transform the very Frictions that hold us back into catalysts for change Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.
Get the book
Other editions
-
- 2021-09-28
- 259 pages
- Ebook
- John Wiley & Sons
-
- 2021-10-26
- 458 pages
- Paperback
- Rizzoli Publications
Similar books
-
Human Element: A Course in Resourceful Thinking
By Thomas ClearyInsightful lessons from the great traditions of Asian thought on: • The essentials of wise leadership • Decision-making without prejudice • Inspiring loyalty and maintaining authority • Determining an individual's true character • ...
-
The Human Element: Productivity, Self-Esteem, and the Bottom Line
By Will SchutzShows how to enhance our performance and improve our organizations by developing healthier self-concepts of ourselves and in others. A personal development and leadership guide to creating a work environment...
-
Unmasking the Social Engineer: The Human Element of Security
By Christopher HadnagyThe step-by-step instructions in this book will put you in a place to get what you want by understanding what people aren’t telling you.
-
The Art of Deception: Controlling the Human Element of Security
By William L. Simon, Kevin D. MitnickBut in his own eyes, Mitnick was simply a small-time con artist with an incredible memory [and] a knack for social engineering This is Mitnick's account, complete with advice for how to protect yourself from similar attacks.
-
People Studying People: The Human Element in Fieldwork
By Robert A. Georges, Michael O. JonesOf Benedict, the interpreter complained, “She did not go out, as Bunzel did. She would pick out someone and would bring him home and write down whatever he told her.” This woman and others contended that Benedict's analysis could not ...
-
The Human Element: A Guide to Human Behaviour in the Shipping Industry
By Dik Gregory, Gran Bretanya. Maritime and Coastguard Agency, Paul ShanahanThe Guide clearly shows that managing the human element must take place simultaneously at all levels of the industry. Analysis of continuing shipping disasters has increasingly implicated the human element.
-
Follow Me: The Human Element in Leadership
By Aubrey S. NewmanThis absorbing and carefully compiled series stresses the importance of the human element in leadership.
-
Law, Technology and Cognition: The Human Element in Online Copyright Infringement
By Hayleigh BosherCommunication to the public is becoming increasingly important in the information society:1 “The right of communication ... 4 Depreeu S., The Variable Scope of The Exclusive Economic Rights in Copyright (Amsterdam: Kluwer Law, 2014) p.
-
The Human Element: A Collection of Short Stories and Reflections
By Scott WoodsThe Human Element: A Collection of Short Stories and Reflections
-
Follow Me, the Human Element in Leadership
By Aubrey S. Newman"The 'sound and wise counsel' refered to has long been appreciated by readers of 'The forward edge' General Newman's column in Army magazine. This book is a collection of that...