Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGIC MANAGEMENT, 3E, International Edition doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGIC MANAGEMENT, 3E, International Edition, helps you prepare for your exams and for your career.
McDonald's. versus. Yum! McDonalds had 34,480 restaurants in 119 countries at the end of 2012. Of these, 19,869 restaurants were franchisees, 8,013 were licensees, and 6,598 were company-owned. Yum!—the owners of brands such as KFC and ...
Washington University psychologist R.Keith Sawyer, author of Explaining Creativity: TheScienceof Human Innovation, shared someofthesecrets withus. First,when a person is creative, theperson's brain isutilizing thesame mental building ...
Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers...
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies.
Research in Global Strategic Management
Including coverage on a broad range of topics such as firm competitiveness, project management, and social capital, this book is ideally designed for academicians, researchers, students, and managers seeking current research on best ways to ...
Part of a series which presents research on global strategic management, this volume focuses on the corporate response to global change.
Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking.
This book offers an insight into how an adaptive multinational enterprise can achieve a sustainable competitive advantage in an uncertain environment.
Interbrew concluded a complex merger agreement with Ambev of Brazil in 2004, displacing Anheuser-Busch as the world's largest brewer. In 2004, most of the world's major brewers, including Anheuser-Busch, Carlsberg, Heineken, Interbrew, ...