Advertising

Description

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

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Other editions

• 

  Advertising: Critical Approaches

  • 2014-12-05
  • 240 pages
  • Ebook
  • Routledge
• 

  Advertising: Its Business, Culture and Careers

  • 2009-11-27
  • 230 pages
  • Paperback
  • Routledge
• 

  Advertising: Its Business, Culture and Careers

  • 2009-11-27
  • 232 pages
  • Ebook
  • Routledge
• 

  ADVERTISING: PLANNING AND IMPLEMENTATION, THIRD EDITION

  • 2021-08-01
  • 456 pages
  • Ebook
  • PHI Learning Pvt. Ltd.

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