The Advertising Handbook
- ISBN-10
- 1134718926
- ISBN-13
- 9781134718924
- Category
- Business & Economics
- Pages
- 264
- Language
- English
- Published
- 2013-09-13
- Publisher
- Routledge
- Authors
- Helen Powell, Jonathan Hardy, Sarah Hawkin
Description
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
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