The Formation of Campaign Agendas: A Comparative Analysis of Party and Media Roles in Recent American and British Elections

The Formation of Campaign Agendas: A Comparative Analysis of Party and Media Roles in Recent American and British Elections
ISBN-10
1135023506
ISBN-13
9781135023508
Category
Language Arts & Disciplines
Pages
216
Language
English
Published
2013-04-15
Publisher
Routledge
Authors
David H. Weaver, Jay G. Blumler, Michael Gurevitch

Description

This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.

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