Business to Business Marketing Management: A Global Perspective
- ISBN-10
- 1135079684
- ISBN-13
- 9781135079680
- Series
- Business to Business Marketing Management
- Category
- Business & Economics
- Pages
- 528
- Language
- English
- Published
- 2013-04-12
- Publisher
- Routledge
- Authors
- Alan Zimmerman, Jim Blythe
Description
This textbook covers all the aspects of B2B marketing any marketer needs, be they student or professional. It's the only textbook to do so from a global standpoint, giving them the best possible perspective on a market that is often (and more frequently) conducted within a global environment. This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and sustainability.
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Other editions
-
- 2021-12-22
- 486 pages
- Ebook
- Routledge
-
- 2017-09-25
- 438 pages
- Paperback
- Routledge
-
- 2017-09-25
- 438 pages
- Ebook
- Routledge
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