Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives

Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives
ISBN-10
1135236836
ISBN-13
9781135236830
Category
Business & Economics
Pages
309
Language
English
Published
2011-01-31
Publisher
Routledge
Authors
Nilanjana Bardhan, C. Kay Weaver

Description

This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.

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