Media Management: A Casebook Approach
- ISBN-10
- 1135594457
- ISBN-13
- 9781135594459
- Series
- Media Management
- Category
- Business & Economics
- Pages
- 432
- Language
- English
- Published
- 2009-03-04
- Publisher
- Routledge
- Authors
- George Sylvie, Stephen Lacy, C. Ann Hollifield
Description
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
Get the book
Other editions
Similar books
-
Media Management: Strategy, Business Models and Case Studies
By Bernd W. WirtzThis book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management.
-
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business
By Nick Smith, Robert Wollan, Catherine ZhouThis book is geared toward helping you manage every step of the process required to use social media for business.
-
The Rowman & Littlefield Handbook of Media Management and Business
By L. Meghan Mahoney, Tang TangThe key challenges faced by media managers largely rest in understanding “what the right balance is between humans and technology across the full media and advertising ecosystem; and how to maximize our creativity as an industry while ...
-
Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice
By Tom Evens, Ulrike RohnMedia economics and transformation in a digital Europe. In L. d'Haenens, H. Sousa, & J. Trappel (Eds.), Comparative Media Policy, Regulation and Governance in Europe: Unpacking the Policy Cycle (pp. 41–54). Bristol: Intellect.
-
Media Management and Digital Transformation
By Stewart Clegg, Aina Landsverk Hagen, Arne L. BygdåsWith theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.
-
Strategic Management in the Media: Theory to Practice
By Lucy Küngautonomy, 140–1, 153–4, 221–2 Baldwin, T.F. et al, 92 Ball, Alan,156 bandwidth capacity, 97 Barney, J.B., 117 Bart, P.,66,69,71 Bartlett, F.E., 168 Barwise, P.,91 Bass, B.M.,203 BBC, 139,140, 159, 191, 193 see also BBC News Online; ...
-
Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction
By Michał Głowacki, Lizzie JacksonThis book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors.
-
Media Management in the Age of Giants: Business Dynamics of Journalism
By Dennis F. HerrickThis timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events.
-
Handbook of Media Management and Economics
By Alan Albarran, Sylvia M. Chan-Olmsted, Michael O. WirthBut organizational culture theory itself started being applied directly to media management research only in the ... This research focus on technology and innovation reflects the fact that the media are one of a handful of industries ...
-
Media and Management
By Marc Steinberg, Melissa Gregg, Rutvica AndrijasevicRutvica Andrijasevic, Melissa Gregg, Marc Steinberg, Julie Yujie Chen. Lai, Kee-hung, and T.C. Edwin Cheng. 2009. Just-in-Time Logistics. Farnham, U.K.: Gower Publishing, Ltd. Liu, Alan. 2004. The Laws of Cool: Knowledge Work and the ...