Ratings Analysis: Theory and Practice
- ISBN-10
- 1135603413
- ISBN-13
- 9781135603410
- Category
- Business & Economics
- Pages
- 420
- Language
- English
- Published
- 2005-10-18
- Publisher
- Routledge
- Authors
- James Webster, Patricia Phalen, Lawrence Lichty
Description
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
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