Concise Encyclopedia of Church and Religious Organization Marketing
- ISBN-10
- 1135792526
- ISBN-13
- 9781135792527
- Category
- Business & Economics
- Pages
- 196
- Language
- English
- Published
- 2013-04-15
- Publisher
- Routledge
- Authors
- Henry Cole, Robert E Stevens, David L Loudon
Description
Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.
Get the book
Other editions
-
- 2013-04-15
- 186 pages
- Ebook
- Routledge
Similar books
-
Marketing for Churches and Ministries
By William Winston, Robert E Stevens, David L LoudonThis invaluable book features two complete marketing plans--one for churches, one for ministries--as examples to use in developing your own marketing plan. Marketing for Churches and Ministries addresses: what marketing is and is not.
-
Concise Encyclopedia of Investing
By Darren W. OglesbyHave you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you.
-
Concise Encyclopedia of Real Estate Business Terms
By William E., William R.BEST BUSINESS BOOKS® Robert E. Stevens , PhD David L. Loudon , PhD Editors in Chief Doing Business in Mexico : A Practical ... Second Edition by Robert E. Stevens , Bruce Wrenn , Philip K. Sherwood , and Morris E. Ruddick Marketing ...
-
Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion
By John C. Hardin... Your Church Has a Fantastic Future replaced it.13 A brief examination of these principles will offer insight into Schuller's new philosophy. The first two principles were accessibility and inventory. Schuller wrote, “Logically, the ...
-
The Handbook of Religion and Communication
By Paul A. Soukup, Yoel Cohen... care and the development of Muslim chaplaincy. Journal of Muslim Mental Health, 12(1), 109–121. http://dx.doi.org/10.3998/jmmh.10381607.0012.105. Lytle, J. A. (2013). Faith formation 4.0. Introducing an ecology of faith in a digital age ...
-
The Concise Handbook of Management: A Practitioner's Approach
By Jonathan T ScottHuber, G.P., Managerial Decision Making, Scott Foresman, Glenview, IL, 1975. Pounds, W., “The Process of Problem Finding,” Industrial Management Review, Fall 1969, pp. 1-19. Simon, H.A., Administrative Behavior, Free Press, New York, ...
-
Marketing Planning Guide
By Bruce Wrenn, Phylis M Mansfield... Book on Management by Bob Kimball Concise Encyclopedia of Advertising by Kenneth E. Clow and Donald Baack Application Service Providers in Business by Luisa Focacci , Robert J. Mockler , and Marc Gartenfeld The Concise Handbook of ...
-
The Marketing Research Guide, Second Edition
By Robert E Stevens, David L Loudon, Bruce WrennThe Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice ...
-
Market Opportunity Analysis: Text and Cases
By Robert E. Stevens... Marketing Your Business : A Guide to Developing a Strategic Marketing Plan by ... Concise Encyclopedia of Advertising by Kenneth E. Clow and Donald Baack ... Church and Religious Organization Marketing by Robert E. Stevens , David L ...
-
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
By Jr., Leroy Robinson... 1993. “Corporate Image, Recruitment Image, and Initial Job Choice Decisions.” Academy of Management Journal 36 (2): 414-427. Herbig, P. and Milewicz, J. 1993. “The relationship of reputation and credibility to brand success.” Journal of ...