The Advertising Age Encyclopedia of Advertising
- ISBN-10
- 1135949131
- ISBN-13
- 9781135949136
- Category
- Business & Economics
- Pages
- 2000
- Language
- English
- Published
- 2015-06-18
- Publisher
- Routledge
- Authors
- John McDonough, Karen Egolf
Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Get the book
Other editions
Similar books
-
Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN
By Judy Foster DavisAccording to the AAF, Advertising Hall of Fame invitations are based on the following criteria (AAF. org, 2015): “Induction into the Advertising Hall of Fame is reserved for men and women from the United States or abroad who have had ...
-
Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards
By Martha Laham... Dawn M., Lauren B. Moffitt, and Erika R. Carr. “Sexual Objectification of Women: Advances to Theory and Research. ... Taylor, Elise. “Farrah Fawcett Almost Didn't Get to Wear Her Iconic Red Swimsuit.” Vanity Fair, August 27, 2015.
-
Encyclopedia of Advertising Tins
By David ZimmermanFeaturing over 1,400 full-color photographs, this book is much more than just a beautiful look at tins. It includes sizes, types, shapes, manufacturers, and current market values for every photograph...
-
Ogilvy on Advertising
By David Ogilvy" Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ...
-
Encyclopedia of Major Marketing Campaigns
By Thomas RiggsHave you ever wondered how marketing campaigns such as Microsoft's "Where do you want to go today?" came to be? Now, you can find the answer in the Encyclopedia of...
-
Advertising and the World Wide Web
By Esther Thorson, David W. SchumannWhat the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before.
-
Social Marketing and Advertising in the Age of Social Media
By Linda Brennan, Lukas ParkerThis book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy.
-
History of the Mass Media in the United States: An Encyclopedia
By Margaret A. BlanchardFirst Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
-
Encyclopedia of Major Marketing Strategies
By Matthew MiskellyA continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018.
-
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
By Idris MooteeHe has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period.