Record Label Marketing

Description

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. Record Label Marketing... * Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior * Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project * Presents vital information on label publicity, advertising, retail distribution and marketing research * Introduces you to industry resources like NARM, RIAA, and the IFPI * Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities * Reveals how successful labels use video production, promotional touring and special products to build revenue * Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.

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Other editions

• 

  Record Label Marketing

  • 2012-07-26
  • 448 pages
  • Paperback
  • Taylor & Francis
• 

  Record Label Marketing

  • 2010
  • 449 pages
  • Paperback
  • Taylor & Francis
• 

  Record Label Marketing

  • 2006
  • 410 pages
  • Paperback
  • Taylor & Francis
• 

  Record Label Marketing: How Music Companies Brand and Market Artists...

  • 2015-11-19
  • 472 pages
  • Ebook
  • CRC Press

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