Media Today: Mass Communication in a Converging World
- ISBN-10
- 1136278974
- ISBN-13
- 9781136278976
- Series
- Media Today
- Category
- Business & Economics
- Pages
- 461
- Language
- English
- Published
- 2013-10-15
- Publisher
- Routledge
- Author
- Joseph Turow
Description
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an in.
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