Strategic Sports Event Management: Third edition
- ISBN-10
- 1136291911
- ISBN-13
- 9781136291913
- Category
- Sports & Recreation
- Pages
- 408
- Language
- English
- Published
- 2014-05-16
- Publisher
- Routledge
- Author
- Guy Masterman
Description
The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills..
Get the book
Other editions
Similar books
-
Routledge Handbook of Sports Event Management
By Milena M. Parent, Jean-Loup Chappelet... with the order and simplicity of underlying laws of nature' (Davies 1990: 51). A more recent use of chaos theory was found in Complexity and Control in Team Sports: Dialectics in Contesting Human Systems by Lebed and Bar-Eli (2013).
-
Strategic Management in Sport
By Milena M. Parent, Danny O'Brien, Lesley FerkinsLearning to plan and planning to learn: Resolving the planning school/learning school debate. Strategic Management Journal, 20, 889–913. ... Frenches Forest, Australia: Pearson Education. Kachaner, N., King, K., & Stewart, S. (2016).
-
Sports Event Management: The Caribbean Experience
By Dr Carolyn Hayle, Dr David Truly, Dr Leslie-Ann JordanExploring sports event management from a Caribbean, small island developing state perspective, this volume uses the events of the recently held Cricket World Cup 2007 (CWC 2007) as a launching pad for identifying best practices and the way ...
-
Managing Major Sports Events: Theory and Practice
By Milena M. Parent, Aurélia RuetschLeadership Quarterly, 10(2), 257–283. Shank, M. D. (2005). Sport marketing: A strategic perspective (3rd ed.). Upper Saddle River, NJ: Pearson Education Inc. Shapiro, S. L., & Drayer, J. (2012). A new age ...
-
Sport Facility and Event Management
By Thomas J. Aicher, Brianna L. Newland, Amanda L. Paule-KobaThe texts robust pedagogy includes chapter learning objectives, industry expert spotlights, vignettes, case studies, discussion questions, and tip points, as well as actual examples from the industries covered throughout the book.
-
Routledge Handbook of Sports Sponsorship: Successful Strategies
By Alain Ferrand, Luiggino Torrigiani, Andreu Camps i PovillThe Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship.
-
Managing Sport Business: An Introduction
By David HassanComplemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.
-
Principles and Practices of Small-Scale Sport Event Management
By Chris, Fotiadis, AnestisFeaturing a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event ...
-
Sport and Environmental Sustainability: Research and Strategic Management
By Cheryl Mallen, Greg DingleDrawing on recent work in sport studies, business and management, health, science, and law, this book offers a critical examination of the latest published research on sport and environmental sustainability.
-
Events Management: An Introduction
By Charles Bladen, James Kennell, Emma AbsonFaced with mounting police bills, football clubs like Charlton Athletic started to train their own stewards. In fact, Charlton is still a leader in steward training courses and has advised other clubs. Steve is currently one of the ...