CIM Coursebook 07/08 Marketing in Practice

CIM Coursebook 07/08 Marketing in Practice
ISBN-10
1136420207
ISBN-13
9781136420207
Category
Business & Economics
Pages
424
Language
English
Published
2012-05-23
Publisher
Routledge
Author
Tony Curtis

Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

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