Business Travel and Tourism
- ISBN-10
- 1136423060
- ISBN-13
- 9781136423062
- Series
- Business Travel and Tourism
- Category
- Business & Economics
- Pages
- 384
- Language
- English
- Published
- 2012-05-23
- Publisher
- Routledge
- Authors
- Susan Horner, John Swarbrooke
Description
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Get the book
Other editions
Similar books
-
Overbooked: The Exploding Business of Travel and Tourism
By Elizabeth BeckerOne out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe.
-
Tourism: The Business of Hospitality and Travel
By Roy A.. Cook, Cathy H. C.. Hsu, Cathy J. HsuThis edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
-
The Business of Tourism
By J. Christopher HollowayThe Business of Tourism
-
International Business Travel in the Global Economy
By Ben Derudder, Frank WitloxBusiness travel has become indispensable to the global economy, not only due to its necessity in the maintaining of corporate networks, but also because of the associated economies that cater to the daily requirements of the business ...
-
Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel
By Rob Davidson, Beulah CopeBusiness travel is a fast-expanding sector of the travel and tourism industry. This text covers all sectors of business-related travel in an analytical manner and provides a sound practical and...
-
An Introduction to the Business of Tourism
By Venu Vasudevan, Vijayakumar B., Saroop Roy B.R.An outcome of years of experience and practice, An Introduction to the Business of Tourism offers a fresh perspective of the skill-oriented, knowledge-based and multi-disciplinary arena of the tourism business.
-
The Business of Tourism
By J. Christopher Holloway, Claire HumphreysThis book is an essential text for students of tourism management or travel and tourism. The historical context is combined with background theory and research, plus up-to-date international case studies.
-
Strategic Management for Travel and Tourism
By Nigel Evans, George Stonehouse, David CampbellJournal of Marketing, 58 (October) 95–106; also reprinted in M. Gabbott and G. Hogg (eds) (1997) Contemporary Services Marketing Management ... Hickson, D.J. and Pugh, D.S, (1995) Management Worldwide. London: Penguin. Hofstede, G.
-
Tourism: The Business of Travel
By Roy A. Cook, Laura J. Yale, Joseph J. MarquaThis edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.
-
Tourism: The Business of Hospitality and Travel
By Roy A. Cook, Cathy H. C. Hsu, Lorraine L. TaylorThis edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.