CIM Coursebook 08/09 Marketing Information and Research
- ISBN-10
- 1136442529
- ISBN-13
- 9781136442520
- Category
- Business & Economics
- Pages
- 224
- Language
- English
- Published
- 2012-05-31
- Publisher
- Routledge
- Author
- Matthew Housden
Description
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Get the book
Other editions
Similar books
-
CIM Coursebook 08/09 Marketing Research and Information
By Matthew Housdensurveys. Self-administered surveys are delivered to the respondents who then complete the questionnaire and return it. There are several types of self-completion surveys. They are: Postal Fax Hand delivered E-mail or web-based.
-
CIM Coursebook 08/09 Marketing Management in Practice
By John Williams, Tony Curtis... Concepts and Strategies, Boston, Houghton Mifflin, (5th edition) Hamel, G and Prahalad, C. K (1994) Competing for the Future, Boston, Harvard Business Press Kotler, P. (2005) Marketing Management, New York: Prentice Hall, 12th ...
-
CIM Coursebook 08/09 Marketing Communications
By Chris Fill, Graham Hughes20 Media Week (2008) Brand Barometer, 8-15 January Brassington, F., Pettitt, S. (2000) Principles of Marketing, Harlow: Pearson Education Brook, S. (2004) Media Guardian, 25 October, p. 10 Butterfield, L. (1999) Advertising Excellence, ...
-
CIM Coursebook 08/09 Marketing Essentials
By Jim BlytheEach chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). ...
-
CIM Coursebook 08/09 Marketing for Stakeholders
By David Harris, Neil Botten, Julia McCollQuinn 4 2 Preferred supplier relationship – Is where a small number of suppliers are given special status, and competition to supply is limited to these. 3 Single sourcing – Is where there is a 'sole supplier' relationship, ...
-
CIM Coursebook 08/09 Managing Marketing Performance
By Roger Palmer, Helen Meek, Richard MeekThis section focuses on managing marketing communications within a relationship marketing approach, addressing element 3.9 of the Managing Marketing Performance syllabus: Develop and manage integrated marketing communications programmes ...
-
CIM Coursebook 08/09 Assessing the Marketing Environment
By Diana Luckinformation. benefits. of. marketing. research. Information is inherent in many stages of the marketing research process. In fact, as indicated below, information features in many of the key stages in the marketing research process.
-
Marketing Planning 06/09
By Karen Beamish, Ruth AshfordEach chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. -The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
-
CIM Coursebook 08/09 Assessing the Marketing Environment
By Diana LuckBH CIM Coursebooks are officialy endorsed by CIM and independently reviewed.
-
CIM Coursebook 08/09 Marketing Essentials
By Jim BlytheMarketing systems audit Marketing productivity audit Marketing information system Marketing planning system Marketing ... Cost-effectiveness analysis Accuracy and sufficiency of information, generation and use of market research.