Student Workbook to Accompany Crisis Communications: A Casebook Approach

Student Workbook to Accompany Crisis Communications: A Casebook Approach
ISBN-10
1136504702
ISBN-13
9781136504709
Category
Language Arts & Disciplines
Pages
128
Language
English
Published
2012-11-12
Publisher
Routledge
Author
Kathleen Fearn-Banks

Description

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

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