Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing
- ISBN-10
- 1136551433
- ISBN-13
- 9781136551437
- Category
- Business & Economics
- Pages
- 242
- Language
- English
- Published
- 2012-11-12
- Publisher
- Routledge
- Author
- William Winston
Description
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
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