Corporate Level Strategy: Theory and Applications
- ISBN-10
- 1136920722
- ISBN-13
- 9781136920721
- Series
- Corporate level strategy
- Category
- Business & Economics
- Pages
- 265
- Language
- English
- Published
- 2010-10-04
- Publisher
- Routledge
- Author
- Olivier Furrer
Description
In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining competitive advantage in diversified corporations as a whole.
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