Marketing Strategy and Management
- ISBN-10
- 1137025824
- ISBN-13
- 9781137025821
- Category
- Business & Economics
- Pages
- 560
- Language
- English
- Published
- 2014-12-19
- Publisher
- Palgrave Macmillan
- Author
- Michael J. Baker
Description
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
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Other editions
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- 2014-12-05
- 560 pages
- Ebook
- Macmillan International Higher Education
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