Business Research: A Practical Guide for Undergraduate and Postgraduate Students
- ISBN-10
- 1137037482
- ISBN-13
- 9781137037480
- Series
- Business Research
- Category
- Business & Economics
- Pages
- 376
- Language
- English
- Published
- 2013-11-29
- Publisher
- Macmillan International Higher Education
- Authors
- Jill Collis, Roger Hussey
Description
A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour.
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Other editions
-
- 2009-02-09
- 420 pages
- Paperback
- Macmillan International Higher Education
-
- 2018-08-24
- 432 pages
- Paperback
- SAGE Publications
-
- 2018-08-24
- 432 pages
- Ebook
- SAGE Publications
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