Strategic Transformation: Changing While Winning
- ISBN-10
- 113726845X
- ISBN-13
- 9781137268457
- Category
- Business & Economics
- Pages
- 242
- Language
- English
- Published
- 2013-01-08
- Publisher
- Palgrave Macmillan
- Authors
- Gerry Johnson, Manuel Hensmans, George Yip
Description
Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. Strategic Transformation, written by leading strategy experts, draws upon extensive interviews with business leaders and provides insights from companies faced with this challenge.
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