The Social Media Manifesto

The Social Media Manifesto
ISBN-10
1137271426
ISBN-13
9781137271426
Category
Business & Economics
Pages
163
Language
English
Published
2012-12-04
Publisher
Springer
Author
Jed Hallam

Description

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.

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