The Changing Geography of International Business
- ISBN-10
- 1137277505
- ISBN-13
- 9781137277503
- Category
- Business & Economics
- Pages
- 267
- Language
- English
- Published
- 2013-03-01
- Publisher
- Springer
- Authors
- Gary Cook, Jennifer Johns
Description
Presents papers which grapple with some of the most important developments and challenges in International Business, both for the firms who must fashion strategy within a rapidly changing world economic order and researchers who seek to explain the nature of these shifts and how firms respond.
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