Power Branding: Leveraging the Success of the World's Best Brands
- ISBN-10
- 1137278846
- ISBN-13
- 9781137278845
- Category
- Business & Economics
- Pages
- 246
- Language
- English
- Published
- 2014-01-07
- Publisher
- Macmillan
- Author
- Steve McKee
Description
A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth. 20,000 first printing.
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Other editions
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- 2014-01-07
- 256 pages
- Ebook
- St. Martin's Press
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