Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East
- ISBN-10
- 1137342153
- ISBN-13
- 9781137342157
- Category
- Business & Economics
- Pages
- 193
- Language
- English
- Published
- 2016-02-25
- Publisher
- Springer
- Authors
- Eli Avraham, Eran Ketter
Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
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Other editions
-
- 2015-10-28
- 208 pages
- Paperback
- Palgrave Macmillan
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