Managing the Football World Cup
- ISBN-10
- 1137373660
- ISBN-13
- 9781137373663
- Category
- Business & Economics
- Language
- English
- Published
- 2014-12-02
- Publisher
- Palgrave Macmillan
- Authors
- S. Frawley, D. Adair
Description
Managing the Football World Cup explores areas often overlooked by project management and business studies researchers. Therefore considering the global impact of the Football World Cup it is time for a detailed examination of the planning, organization, management, implementation and related commercial features of this mega-sport event.
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